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TENA Men Premium Fit

Teraz ešte podobnejšie bežnej pánskej spodnej bielizni

Our most underwear-like pants for men ever

TENA Men Premium Fit Pants now look and feel even more like regular underwear, while still meeting men’s most important needs. They are ideal for men who care about their appearance, supporting them in feeling secure, confident and masculine.

NEW breathable, flexible, cotton-feel material improves fit and comfort
NEW improved leg cut gives a more underwear-like look
NEW waistband, more integrated for a more masculine look
NEW reduced waist height improves discretion
Boosted Secure Absorption Zone gives extra security and locks in leaks
Integrated leakage barriers offer optimum security
Odour neutraliser for extra confidence
NEW back tag design

With TENA Men Premium Fit you can give men the most underwear-like solution, building your sales and customer loyalty

Get in touch

Contact TENA to learn more about TENA Men Premium Fit and the difference it could make to your business.

Meet Robert

80 %

purchase intent amongst men[3]

Order your free sample today

Male continence wear is a growing market

1 in 4 men experience urine leakage issues, including drips and dribbles.[1] Of the 44 million men in Europe who live with the issue, 95% do not yet use purpose-made protection.[2] It’s estimated that 14 million men have urges and large leaks that may require the extra security of pants,[3] yet most men know little about the subject, and many are not aware that specific male products exist.[4]

Men want to feel masculine and attractive

Men over 50 who have moderate urine leakage often still care deeply about their appearance. They want protection that is discreet, that looks and feels just like underwear. They need a solution that will not compromise their masculinity or active lifestyle. And many need to be made aware that specially designed, discreet male products are available.

TENA – committed to your customers and your business

At TENA we provide the products your customers need and want, which helps your business grow. As well as improving TENA Men Premium Fit, we are also raising awareness of male urine leakage to drive more male customers to seek solutions from you.

Consumer campaign – including a TV commercial for maximum impact
Bespoke website – educating and raising awareness about the issue of male urine leakage
Point of sale materials – to encourage and convince male customers to purchase solutions

References

¹Men over 40. Irwin DE et al. Worldwide prevalence estimates of lower urinary tract symptoms, overactive bladder, urinary incontinence and bladder outlet obstruction. BJUI 2011;108:1132-1139.
²Male Urinary Incontinence Prevalence Study, 40+ year old men, UK, US, DE, IT, MEX, RU, self-reported methodology. Essity Study 2013. Data on file.
³Roxette CUT 2008, DE&FR.
⁴Gfk. Male Consumer Journey, DE, 2012. Data on file.

Toto je TENA

TENA je značka spoločnosti Essity, poprednej globálnej spoločnosti v oblasti hygieny a zdravia. S viac ako 60-ročnými skúsenosťami je TENA celosvetovo značkou č.1* v oblasti zvládania inkontinencie dospelých. Ponúkame ucelené portfólio absorpčných pomôcok, produktov starostlivosti o pokožku a digitálnych zdravotníckych riešení, ktoré sú šité na mieru jednotlivcom, ich rodinám a profesionálom v zdravotníctve.

Vďaka značke TENA zastáva spoločnosť Essity prvenstvo v oblasti vývoja produktov a služieb, ktoré pomáhajú zlepšovať dôstojnosť a kvalitu života ľudí. Naše výrobky postupne znižujú našu uhlíkovú stopu. Krok za krokom chránime nielen ľudí, ale aj našu planétu.

*Euromonitor International Limited; Retail Adult Incontinence, všetky kanály, RSP hodnota predaja, Tissue & Hygiene, 2020 edícia.

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