Pre ženy, ktoré trpia únikom z močového mechúra.
Teraz ešte podobnejšie bežnej pánskej spodnej bielizni
1 in 4 men experience urine leakage issues, including drips and dribbles. Of the 44 million men in Europe who live with the issue, 95% do not yet use purpose-made protection. It’s estimated that 14 million men have urges and large leaks that may require the extra security of pants, yet most men know little about the subject, and many are not aware that specific male products exist.
Men want to feel masculine and attractive
Men over 50 who have moderate urine leakage often still care deeply about their appearance. They want protection that is discreet, that looks and feels just like underwear. They need a solution that will not compromise their masculinity or active lifestyle. And many need to be made aware that specially designed, discreet male products are available.
1Men over 40. Irwin DE et al. Worldwide prevalence estimates of lower urinary tract symptoms, overactive bladder, urinary incontinence and bladder outlet obstruction. BJUI 2011;108:1132-1139.
2Male Urinary Incontinence Prevalence Study, 40+ year old men, UK, US, DE, IT, MEX, RU, self-reported methodology. Essity Study 2013. Data on file.
3Roxette CUT 2008, DE&FR.
4Gfk. Male Consumer Journey, DE, 2012. Data on file.