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NOVÉ naťahovacie nohavičky pre mužov TENA Men Active Fit

Ponúkajú diskrétnu každodennú ochranu, ktorá zvyšuje kvalitu života vašich zákazníkov a zároveň rozvíja vaše podnikanie

Tailor-made protection for the active man

TENA Men Active Fit pants are tailor-made for men, to ensure protection where they need it most. They have a discreet, secure and comfortable style.
 
  • Masculine look and feel – navy blue, with a wide, distinctive waistband  to add greater appeal and comfort for men
  • Fully breathable, flexible, soft-stretch material gives a close-body, secure, discreet and comfortable fit
  • Secure absorption zone – designed for male anatomy, an absorbent core with elastic ‘cup-shaping’ upfront ensures absorbency where it’s needed
  • Dual leakage barriers offer optimum leakage security
  • Odour Control for extra confidence
With NEW TENA Men Active Fit you can give men protection that fits their active lifestyles, and take an opportunity to grow your business

Product TENA Men Active Fit

Meet Jon

drummer

Male continence wear is potentially a market

25% of men suffer from bladder weakness, including drips and dribbles.[1] Yet, in Europe only 5% of men who are experiencing bladder weakness, use proper purpose-made protection.[2]

Most men have little knowledge around the subject. In fact, 65% are not even aware that specialised male products exist.[3] There is a large, untapped market for continence wear.

How do you meet the needs of active men?

For men who have moderate to heavy leaks, staying ‘young’ and feeling masculine are important. They are active, still enjoying sports, travelling and socialising, they may still be working. As the population ages, their numbers are growing. Yet, most products that can meet their continence needs are unisex, and do not suit their preferences.

TENA Men Active Fit fills the clear gap in the market for a gender-specific, masculine product made for men who have active lifestyles.

TENA – raising awareness for men and your business

At TENA we provide the products your customers need and want, which helps
your business grow. As well as improving TENA Men Active Fit, we are also
raising awareness of male bladder weakness to drive more male customers to seek
solutions from you.
  • Consumer campaign – including a TV commercial for maximum impact
  • Bespoke website – educating and raising awareness about the issue of male bladder weakness
  • Point of sale materials – to encourage and convince male customers to purchase solutions

Poster and laptop

References

  1. Men over 40. Irwin DE et al. Worldwide prevalence estimates of lower urinary tract symptoms, overactive bladder, urinary incontinence and bladder outlet obstruction. BJUI 2011;108:1132–1139.
  2. Male Urinary Incontinence Prevalence Study, 40+ year old men, UK, US, DE, IT, MEX, RU, self-reported methodology. Essity Study 2013. Data on file.
  3. Gfk. Male Consumer Journey, DE, 2012. Data on file.
  4. Pairwise product test Europe 16873.
  5. Quantitative pack test