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NOVÉ nohavičky TENA Lady Pants Plus

Ponúkajú diskrétnu každodennú ochranu, ktorá zvyšuje kvalitu života vašich zákazníčok a zároveň rozvíja vaše podnikanie

New, tailor-made protection for active women

TENA Lady Pants Plus are specifically designed for active women who need moderate to heavy leakage protection, and who want to stay feeling feminine.
They offer security where it matters, with discretion and comfort for everyday use.
  • Feminine look and feel – a narrow waistband, neat leg cuffs and a soft peach colour add greater appeal for women
  • Soft and fully breathable materials for all-day comfort
  • Body-close fit for comfort and discretion
  • Thin core adapted for female anatomy U-shaped, soft and pliable crotch ensures effective absorbency
  • Dual leakage barriers offer optimum leakage security
  • Odour Control for extra confidence
  • Triple protection against odour, leaks and moisture
NEW TENA Lady Pants Plus give women protection that fits their active everyday lifestyles, and bring you new business

Product TENA Lady Pants Plus

Meet Janet

Lady painting

Although unisex pants perform well, they do not meet the two key needs of active, discerning women; they lack both discretion and appeal. There is a clear gap in the market for a gender-specific, feminine product made for women with active lifestyles.

How do you meet the needs of active women?

Women who have moderate to heavy leaks, want to stay feeling young and feminine for as long as possible. They are active, still enjoying sports, travelling and socialising. They may still be working and as the population ages, their numbers are growing. Yet, most products that can meet their continence needs are unisex.

TENA Lady Pants Plus fulfill the demand for a purpose-made, discreet product designed for women with active lifestyle.

TENA is committed to your customers and your business

At TENA we provide the products your customers need and want, which helps your business grow. As well as introducing TENA Lady Pants Plus, we are also raising awareness of female urine leakage to drive more female customers to seek solutions from you. Our new attention grabbing consumer campaign will empower women to feel confident and secure about urine leakage while also building awareness and demand for new TENA Lady Pants Plus.
 
  • Consumer campaign – including a TV commercial for maximum impact
  • Bespoke website – educating and raising awareness about the issue of female bladder leakage
  • Point of sale materials – to encourage and convince female customers to purchase solutions

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References

  1. Pairwise product test 16874